In a hyper competitive publishing and media house landscape, inadequate consumer behavior insights will translate into poor success rates and high costs. ACL Digital’s Predictive Analytics and Consumer Behavior Analytics provide critical insights on buying trends and patterns across the value chain to enhance marketing effectiveness.
Predictive Analytics services
- Leverage customer analytics techniques such as predictive modeling, data visualization, information management to Ingest, Glean, Aggregate, Transform and Cleanse data from multiple sources for marketing activities
- CRM & Consumer-Analytics included target acquisition, life cycle management, social media analytics, risk management, and subscription analytics to evaluate performance and pricing
- Enterprise performance for financial analysis, channel and marketing ROI, and consumer share
