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10 Best Practices to Set Foundation for Effective Retail Personalization

Every single day we would receive at least one promotional email or offer message, which would be about a particular set of products that we were wishing to buy. And we would be wondering ‘how did they know what I like?’. It is nothing but a well-planned marketing program that has an effective retail personalization. This personalization is not just a technological gimmick but a perfect execution of a multi-level plan. Targeting the right offer to the right customer is the key part of a marketing strategy, and to achieve that these 10 practices should be considered as important.

ACL Digital

July 14, 2017

Top 5 Trends in Retail Point of Sale (POS)

Traditional brick and mortar stores, still latching on to obsolete technologies are gradually withering out from the retail market. As mentioned in my previous blog (How Retailers are Improving Customer Engagement with Digital In Store Experiences?), providing a highly engaging in-store experience is extremely essential for retailers to increase customer footfalls and sales. Hence, nowadays companies are adopting an aggressive digital strategy like using AI for personalization, innovating the retail point of sale systems, increase in usage of virtual mirrors etc.

ACL Digital

July 13, 2017

Top 3 Strategies for Retailers to Ensure Higher Conversion Rates over Mobile Apps

Businesses for Retailers from mobile applications is booming day by day. In this cut throat competition, the main challenge is to build a top retail mobile app. In my previous blog: 10-tips-retailers-develop-compelling-mobile-experience , I have already provided tips for retailers on how to develop a compelling mobile experience. Now to understand what it exactly takes to reach the top charts ensuring seamless user experience and higher conversion rates, I would like to discuss some of the key strategies and essential components of a retail mobile application.

Ankita Baldava

July 04, 2017

10 Tips for Retailers to Develop Compelling Mobile Experience

In the age of globalization with the changing technology and advancement, people have reduced the usage of computers and laptops and are more dependent on smartphones. Today we can access almost everything with the help of a smart phone. Now ordering groceries, booking a table at your favorite restaurant, shop for latest collection of dresses after virtual trial, is just a click away. The taste of mobile users has evolved over the time and they demand experiences that are more engaging but are constrained by limited screen real estate, time, and capabilities.

Ankita Baldava

June 16, 2017

Serving up Artificial Intelligence on a Platter

When a hungry customer walks into your restaurant, he never looks for a quick fill up , instead, he wants to take it all what’s there in your menu, enjoy his meal and have some interaction. In today’s world, owners of such restaurants make sure that they offer the best customer experience using their machine automated services. The restaurant industry has evolved along with technology to benefit both the customer and the owner. Restaurant businesses that are still to adapt to technological changes, are gradually creeping into the history books.

Megha Agarwal

May 25, 2017

Artificial Intelligence: A New Age of Personalization in Retail

From time to time, trade and commerce have evolved along with technology to benefit both the seller and the buyer. Eventually, the physical markets bustling with people are creeping into history books. All we need now is a digital device with internet connection, and what we want will be at our doorstep. In my previous blog, I have already explained how retailers enhance customer experience with effective personalization and how in the current times personalization in retail is of prime importance.

ACL Digital

May 19, 2017

How Retailers are Improving Customer Engagement with Digital In Store Experiences?

Mike is a gym freak and is looking for a new pair of shoes for endurance training. He went through few of the models online which are best suited within his budget limits and then went to a nearby seller to buy one among those chosen models. The salesman understood the purpose of his purchase, and recommended him some more models which he already rejected previously. Now Mike starts to regret the idea of coming to store instead of buying it online. How many of you actually had the same in-store experience as Mike?

ACL Digital

May 11, 2017

Invisible Phishing Attack

Invisible phishing attack is a form of fraud in which the attacker tries to learn information such as login credentials or account information by masquerading as a reputable entity or person in email, IM or other communication channels. An Information Security researcher from China has reported about a phishing attack, which is almost impossible to detect. Most careful users on the internet are also tricked by Hackers.

Naresh Kumar B

May 03, 2017

Use Cases of Blockchain in IoT

IoT has been successfully proving itself in enterprises that has adopted it. Generally, all IoT devices even the nearby ones are connected to each other over the centralized internet. The diversity of ownership between cloud and IoT devices, brings complications in device to device communication. Hence a centralized network cannot guarantee complete interoperability.

Madhushree Bharati

April 26, 2017

DevOps – Just a Buzz or a Reality?

In today’s marketplace race is for rapid product improvement on a continual basis to meet customer needs and respond quickly to market shifts. It is no longer acceptable to wait 12–18 months for a feature in the next release & this is putting tremendous pressure on traditional enterprise IT to innovate and release new software much more rapidly.

Pushkar Sadalagi

April 25, 2017

How Retailers Enhance Customer Experience with Effective Personalization?

How many times have you done a purchase online? Have you wondered how different it would be for a retailer to sell their stuff on a digital platform when compared to having a physical shop? From setting up the store to the nuances in marketing strategies, you can find here the knack of selling a product online and how customer fulfilment is achieved through personalization. Okay, but before we see that, let’s do a reality check:

ACL Digital

April 20, 2017

SD-WAN and its Benefits

SD-WAN is often confused with its close cousin- Software Defined Networking (SDN). SD-WAN is just focused on WAN, connecting multiple geographically dispersed locations belonging to a single organization (HQ, data centers, branches, remote user, et al) on a regional, national or global basis. Few common features of SD-WAN and SDN:

Nithin Babu

March 02, 2017