Hyper Personalized Consumer Experience through Travel Documentation for a Spanish Travel Technology Company
Overview
The client is a major Spanish IT service provider with revenue of more than US $5 bn in the travel and tourism industry across the globe.
Covering about 190+ countries, their Global Distribution System (GDS) uses real-time inventory to provide services to its end users.
GDS platform links its products and services across all three travel sectors, namely, airline reservations, hotel reservations, and car rentals.
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Challenges
Unstructured and ambiguous travel documents for itinerary & e-ticket receipt
Unavailability of customized & personalized travel information for the flyers/travel agencies across the world in their native language
Lack of user-friendly additional information for flyers/travel agencies regarding their allowance, status check on their trip and country specific content
Lack of any media content to display in the itinerary and e–receipt documents
Outcomes
- 360-degree travel information experience was delivered to the customer
- Real time accessibility and ease of mobility at any time and from anywhere
- Improved customer engagement through customized rules that include chosen triggers, email IDs, and notification channels
- End to end tracking by capturing success/failure delivery notification information in queue to travel agencies across the world
- Hyper personalized travel documents made available in more than 15 languages across the globe
- Increase in business revenue due to faster processes & higher customer satisfaction
