Experience Design for an Indian Startup & Loyalty Solution Provider
Overview
The customer is one of the India’s Premier Loyalty Technology and solution companies. It now has over 2000+ Retail Alliances in India and abroad with access to over 10 million rewards globally, making them one of the most exciting and fast-growing loyalty companies in Asia.
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Challenges
The client wanted to customise and provide its Loyalty management solution to one of the largest banking groups in the Middle East and to one of the largest private banks in India
The portal, screens and performance needed to be world class while capturing and enabling top end UX, leading to customer satisfaction, enhanced usage of their Loyalty solution and repeat visitors
Outcomes
- Loyalty portals rolled out to multi-million subscribers in India and globally
- Partner integrations and rewards accumulation from 1000+ partners
- Superior UX leading to enhanced customer experience & retention
- >30% Portal performance enhancement
- 10Mn+ Subscribers of loyalty programs enabled
