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Enterprise Digital Platform for Member Registration for a Global Retailer

Industry

Retail & e-Commerce

Services

Product Engineering , Digital Experience

Overview

The customer extended its branch in India as one of the leading Wholesale Players and Operates 20+ Wholesale Stores and 3 fulfilment centers. These stores span over an area of 50,000 square feet offering more than 5,000 SKUs across multiple product categories.

Challenges

  • Reducing human errors in the paper-based registration
  • Delivering a single version of truth about customer/member data
  • Reducing the cycle time of on-boarding a member from days to minutes

Outcomes

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Membership automation enabled members to purchase from Stores, both online & offline, and fulfilment centers providing them with seamless experience

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Simplified mobile user experience helped BDAs to capture the application details and the required documents on the fly

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700+ Business development associates

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1 mn+ Planned activations to be achieved soon