Digital Health Platform for a German Healthcare Product Manufacturer
Overview
Concept design and Development for a German healthcare product manufacturer with multiple business divisions present in 30+ countries and a vast distributor network across 100 countries. The platform’s goal was to consolidate and modernize existing applications, provide a unified and personalized Customer Experience (CX) across digital touchpoints and gain real-time insights
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Challenges
Transforming and modernizing existing applications to provide a “Unified” Customer Experience (CX)
Eliminate Data “islands”
Increase revenues from New Digital channels
Reduce TTM to launch new applications, and reduce TCO
Outcomes
- Scalable, secure and extensible digital health platform for global customers with aadherence to Security compliances (GDPR)
- Greater operational efficiency via harmonization of digital assets, improved content, customer reach, and 3P integrations
- 25 – 40% faster rollout of new Digital Apps or Products (SaaS) by reuse of platform services and 30 – 40% reduction in TCO
- Platform development was completed in a record duration of six months and brought immediate RO
