Overview
The client is a digital advertising platform provider offering AI analytics-powered performance marketing solutions that are trusted to deliver millions of the most qualified, high-intent customers to many of the world’s biggest brands. By partnering with ACL Digital, the client leveraged advanced AI analytics and a comprehensive SaaS-based solution, successfully addressing the challenges of digital advertising and empowering advertisers to achieve their marketing objectives efficiently and effectively.
Challenges
Unified interface requirement between advertisers and B2B partners
Mitigating spam clicks was crucial to maintaining the integrity of advertising campaigns
Required a single interface to manage advertising campaigns across multiple platforms, including Google Ads, Google My Business, and Bing Ads
Benefits
- Improved collaboration between advertisers and B2B partners, fostering stronger relationships and smoother workflows
- Safeguarded advertising budgets and maintained the authenticity of campaign metrics.
- Streamlined advertising management, saving time and resources for advertisers
- Optimized budget allocation by aligning payment with actual campaign performance
